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Here are the answers for our online Profile Health Check – If you haven’t done so, click here to take this quick check-up.


Profile Health Check Answers

Do you have a professional photo and a custom background banner on your profile?

Miles Duncan LinkedIn Photo and banner


Having a great photo on your profile is a MUST. You will instantly lose trust and credibility if you don’t have one or if you have an inappropriate informal photograph. This is your digital calling card and may be the first time a visitor has experienced your personal or company brand – so make sure you get off to a great start!

We have found that a quality, head and shoulders shot works best, preferably one where you are wearing the clothes that your target audience expects to see. So if your clients expect you to wear formal business wear, then dress smart – and be their mirror.  Also make sure you’re wearing a smile…it helps show that you are friendly, approachable and breaks down the barriers that lead to a conversation.

Having a custom background banner allows you to maximise the amount of LinkedIn screen estate that’s devoted to promoting your personal brand.  In the LinkedIn Success Blueprint we show how to create a banner that gives immediate impact to your profile and instantly conveys the value you deliver to your target audiences.

Is your headline your job title or does it convey the value you offer to your target audience?

Screen Shot 2016-06-02 at 18.03.00

his is perhaps the most important part of your LinkedIn profile because this section is read by search engines. The classic mistake is to put your job title in here, when you should be using these 120 characters to optimise your profile for search engine results. If you look at Miles’ headline above, you can see that this can be achieved in an intelligent way. He has chosen some key terms that clients use and added in some cities to help localise the results.

Miles has used the LinkedIn Success Blueprint approach to optimise his profile both in the headline and in 4 other key areas…he’s on the first page of Google (with multiple entries) for all of his target search terms…you can to if you know how.


google linkedin profile

Have you completed all the contact information on your profile ?


We are constantly surprised to discover how many people have NOT completed their contact details.  You have a profile on the world’s largest online business network because you want to have conversations, connections and to build relationships – so make it easy for people to contact you!  Think of this section of your profile as your digital business card.

Another tip – Don’t settle for the default descriptions for your websites, you can customise these and make them more appealing by selecting (Other) in the drop down menu. This also gives you an opportunity to add some keywords into your profile.

Do your Summary and Current Experience work together to convey the value you deliver and do they speak directly to your target audience?

summary experience duo


These two sections of your profile should work together, like a duo, to help tell the story of how you help clients/customers solve their problems.  A common mistake here is that people have a profile that resembles or is actually is their C.V or Resume.

If your LinkedIn profile is about YOU – then you have got it wrong! Your profile should be a reflection of your target audience and should clearly convey the value that you deliver.

Summary and Current experience allow you to show how you help your target audience to solve their problems and also give you opportunities to demonstrate your expertise in action – either with the use of added media or client recommendations.

Writing a winning summary can be challenging but in the LinkedIn Success Blueprint we provide several real-world examples and show exactly how you can use these sections of your profile to build trust and credibility.

Recommendations – Do you have at least three recommendations from clients on your profile?


Recommendations really enhance your social capital and can be key to building trust and credibility. They provide you with opportunities to demonstrate how you have been able to make a difference to your customer/client’s life and support the claims you have made in your Summary and Current experience. Your profile visitor wants to see sincere recommendations from clients like them – they can identify with these people and this can really help to demonstrate your credibility.

Ideally you should strive to get a couple of recommendations every month and the best way to get recommendations is to give them and in the LinkedIn Success Blueprint we show the best ways to get really great recommendations and how you can use them to enhance your success.

Do you have a cube of skills and are these the skills that your customers rate you on?


Having a solid cube of skills looks really great on your profile but it can also be used to boost the Search Engine Optimisation of your profile and be used as a mechanism for you to re-engage your connections.

A common mistake is to add skills that you think you can demonstrate, where you really should be showing skills that your clients rate you on!  These may be softer skills, like Listening, Professionalism, Punctuality…the best way to find out the skills that are important to your target audience is to ask your current clients.

This gives you an opportunity to test whether you really understand how they view your skill set and value – and also provides you with an opportunity to re-engage with them, ask them to endorse your skills and support your LinkedIn strategy.

Have you added Interests and Advice for Contacting to your profile?


These two sections add value to your profile in two ways; they provide a way of sharing some more personal information and establish another Call To Action (CTA) but they also provide opportunities for you to increase your Search Engine Optimisation (SEO).

Interests – people typically use this to tell more about their personal interests but it can also be used to add in more keywords that relate to searches made by your target audiences when looking for your skills, products and services.  Miles has used Interests to really boost his SEO.

Advice for contacting is a must. You are a member of the world’s largest online business networking community and connections and contact are the lifeblood of LinkedIn.  Here you want a strong CTA – make yourself approachable and make it easy for potential customer/business opportunity to get in touch.


Have you joined over 50 Groups and do you know how to use these to drive your online networking?


LinkedIn allow you to join 100 Groups and we suggest that you do – here’s why?; Group membership increases your connectivity on LinkedIn, unlocks more connection opportunities and gives you a way of greatly increasing your visibility.

A common mistake here is to join only groups that pertain to your sector. Instead, you should join Groups where your target audience hang out. Join these Groups and start to participate in conversations – don’t try to sell – remember you have to build trust and credibility.

In the LinkedIn Success Blueprint we show how to really use some of the features of Groups to boost your performance on LinkedIn and build a value and trust economy for your business.

Do you have a connection strategy and do you know how to build rapport, trust and credibility without being connected?

Linkedin training, online linkedin training

Getting success with LinkedIn is well within your power, but it does take persistence and consistency.  You should have a clear plan of how you are going to expand your network and nurture your connections.  However, you can only achieve this if you have put some thought into your LinkedIn strategy AND have segmented your connections.

On LinkedIn this is achieved by using the tagging feature.  This allows you to create a mini Customer Relationship Management system (CRM) and bring order to your connections.

tagging featureOnce you have your connections tagged, you can use the search filters to call up a particular segment – perhaps all of your legal connections and send them a message.  Tagging allows you to work your connections.

In the Network Builder lessons of the LinkedIn Success Blueprint we show you how to tag your connections and also ways of using this feature to increase the utility and value of your network.

We also teach ways of getting target connections and many methods, tools and tactics you can use to get ‘on the radar’ screen with them BEFORE you go for a connection. This is important!: If you try to make a connection request too early and also don’t know the correct way to make a request – you run the real risk of them rejecting your  connection and possibly marking you as a spammer.  If sufficient people do this, you may be placed in “LinkedIn jail” with severe restrictions on your account.

In the LinkedIn Success Blueprint you will learn inside secrets that greatly improve your chances of getting more connections and ensure that you get the relationship off to a great start.

You can secure your access to this special training by clicking on the courses below.



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