Public Relations and Communications professionals gained some valuable insights on how to use LinkedIn to improve their online and offline networking at an event in Edinburgh last week.

Miles Duncan, co-creator of the LinkedIn Success Blueprint shared some tips on best practice for using the popular business networking platform for promoting your skills, products and services.

An enthusiastic audience of PR and communications professionals saw Miles demonstrate how to use LinkedIn to promote yourself make new connections or win new business at the event hosted by the CIPR in Picardy Place, Edinburgh on Tuesday 10th February.

Miles said that increasing numbers of business professionals, SMEs and Blue Chip firms are using the platform to improve their online and offline networking and as a digital publishing channel.

He explained: “With over 17million users in the UK, LinkedIn is a highly effective business development and recruitment tool.

“Firms are beginning to get to grips with using LinkedIn and the importance of the platform is only going to increase over the next few years.”

Miles explained some elements from his ‘follow and do’ LinkedIn Success Blueprint system including:

• what key elements to consider when developing your LinkedIn strategy
• how to optimise your LinkedIn profile, so it ranks highly on Google
• how to sell yourself to potential new audiences, clients or potential employers
• how to make new connections
• how to leverage LinkedIn as a business development tool; intelligence gathering, targeting and making new connections, winning new business, generating steady referrals and client retention

The event has already been hailed as a success and the CIPR are planning to host a similar event in Glasgow.

Miles added: “I would like to thank the CIPR for being excellent hosts for the event and thank all the PR and comms professionals who came along to contribute to the success.

“I would also like to remind those who did attend, to connect with me on LinkedIn to receive their FREE LinkedIn Success Booster bonus.”