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How many people in your organisation have LinkedIn profiles?

As a business leader, marketing or sales executive, it may be your responsibility to monitor LinkedIn use by your workforce and it is our recommendation that your organisation implements guidelines for using LinkedIn for all of your staff.  At the very least,  as an executive, you should know how many people in your business are active on LinkedIn. To find out how many of your people have LinkedIn profiles – go to the search bar and type in the name of your organisation – make sure you select Companies.  Then click on your Company Page.. Staff profiles on Linkedin and then click on See all.  You should now see how many employees have profiles. We believe that it should be the aim of every business to get as many staff as possible using LinkedIn. If your entire workforce has great profiles and knows how to really use LinkedIn, then you will have a great resource that will enable you to effectively promote your brand, people, products and services to the world.

You will have multiple profiles that help to attract and engage your target audience and massive opportunities to showcase your business. *Tip for business leaders:

Take a close look now at the profiles of your staff on LinkedIn.  Do they look good?  Are they optimised for Google searches?  Do they really reflect well on your business?

If you have answered No or Don’t know to any of these questions – click below to book your FREE consultation and we’ll provide you with with expert advice that will help you make an informed decision.


       

Do you have a LinkedIn strategy – where staff know how to use the platform to assist with communications, marketing and business development objectives?

  LinkedIn cog1     Experience has shown us that most businesses could really achieve great things by incorporating LinkedIn into the DNA of their operation. 

Having a strategy for how your business will use LinkedIn is essential if you want to deliver consistent success. If you have a clear strategy, it is possible to get massive amplification of your company’s activities on LinkedIn, as all of your staff will know what they need to do to contribute on the platform to deliver on your communications, marketing and business objectives. We believe that LinkedIn is the most powerful business resource in the world. 

Here are some of the objectives that businesses like yours are achieving on LinkedIn;

  • Client retention
  • Empowering current client base to leverage repeat and new business opportunities
  • Using LinkedIn as a global advertising platform
  • Using LinkedIn to actively find and engage new potential clients and joint venture partners
  • Using LinkedIn as a communications platform to engage staff and external stakeholders
  • Using LinkedIn for internal and external communications
  • Using Linkedin for reputation management
  • Using LinkedIn to attract the best talent
  • Using LinkedIn to open conversations that lead to business opportunities

Imagine how you business could grow if you knew how to get all of your staff onboard and actively helping you achieve your strategic business objectives? There’s lots more that businesses can do on LinkedIn – Contact us today to arrange your FREE consultation and we’ll provide you with with expert advice that will help you make an informed decision.

     

Do you have a Keyword strategy to make sure that all your profiles are optimised for Google and search engine rankings?

Linkedin training, online linkedin training     One of the keys to achieving success on LinkedIn is the successful implementation of a keyword strategy for your profiles and activities.

We live in a connected world where search engines are all important.  Google, Bing, Yahoo and others all deliver search results based on keywords.  People are searching for your skills, products and services this very second and you need to implement a keyword strategy on your LinkedIn profiles and company pages if you are to stand a chance of getting top rankings.

On LinkedIn this starts with getting a solid understand of the keywords your potential customers and target audiences are typing into search engines. These keywords then need to be incorporated into you LinkedIn assets in 5 key areas, to ensure that you increase your chances in search engine results.

These keywords should be cleverly peppered throughout the profiles of your staff and also used while commenting and posting in Groups to help win more optimised entries on LinkedIn.

Google is increasingly delivering LinkedIn profiles in search returns and that’s why your business must invest in having great profiles for your people. One of our clients was recently surprised and disconcerted to find out that LinkedIn profiles were ranking higher than the firm’s website and online platforms.

Imagine if your business could capture page one rankings for your keywords for you expertise, products and services using LinkedIn? Implementing a solid keyword strategy isn’t that difficult – you just need to know how! Contact us today to arrange your FREE consultation and we’ll provide you with with expert advice that will help you make an informed decision.


   

Are all the LinkedIn profiles of your staff in alignment with your core values? Do they say the same thing about how you help to solve problems for your target audiences?

  linkedin training building trust  It is absolutely essential that you ensure that all of the profiles of your staff are in alignment with your core brand values and are truly conveying the value your business delivers.  It can be harmful to your business if there is a massive disconnect between your business values and the profiles of your people on LinkedIn.

Profiles which are incomplete or lacklustre are not conveying the right impression to your target audiences and may even undermine all of your efforts to build trust and credibility for your brand.

The first impression of your brand could be through a visit to a profile of any one of your staff members and this is why it is not sufficient just to focus on the top team.

Your LinkedIn profiles are acting as digital calling cards and should be working hard to really represent the values of your staff and your brand.  You never get a second chance to make a first impression and if the profiles of your people are not up to scratch then you will be missing out on business opportunities.

A great profile is one which is truly a reflection of your target audience. It’s keyword optimised to attract the correct traffic and it is constructed so that it really engages and clearly conveys the value that your business delivers. It explains and evidences exactly how you help solve problems for your target audiences and helps to build trust and credibility in your people and your brand.

The benefits of having everyone in your organisation conveying your values in a constant way can be immense.  LinkedIn Success Blueprint have considerable experience in helping businesses to construct generic profiles that can then be adapted an rolled out across the organisation.

Imagine if everyone in your business had a great profile – one that attracts and engages your target audiences?  Contact us today to arrange your FREE consultation and we’ll provide you with with expert advice on how to ensure that everyone in your business has a winning profile.

 

Do people in your company have professional photos and a custom background banner?

Miles Duncan LinkedIn Photo and banner   Professional photographs and a custom banner can really help to create a great first impression for visitors to your profiles. We suggest having a great professional, head and shoulders shot that does not include company branding, as this is the best way to engage with a stranger.

Ideally the photo will make your people look friendly and approachable and we advise that you should mirror the dress that your target audience is expecting.

Custom banners should be used to give the visitor some visual clues to really enforce who you are and what you do.  This part of the LinkedIn screen is best thought of as your sign post or advertising banner – it does not count for your search engine optimisation but good use of a couple of value statements and some strong graphics can really help a visitor to engage with your brand.

From the choice of fonts, colours and graphics – a lot of value and information can be conveyed in a matter of seconds. We believe that every firm should take the time to prepare a custom background banner for their staff to use on their profiles.  A great banner really sets the scene and gives your visitor a great grounding in what to expect from your profile.

Imagine if everyone in your business had a background banner that really helped to instantly engage profile visitors and clearly convey the values of your business? Contact us today to arrange your FREE consultation and we’ll provide you with with expert advice and tools that will help you to construct a custom background banner.


 

Do people in your organisation have profile headlines that show their job titles or do they  convey the value your business offers to your target audience?

 

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Having a profile headline that just shows your job title is a HUGE mistake, one which is undoubtedly ensuring that your business is missing out on opportunities. The headline is perhaps that most important field in a LinkedIn profile and you should ensure that your staff are not making this mistake….nobody is searching for a ‘partner at a law firm’…however, they may be searching for ‘an experienced personal injury specialist.

The headlines of your staff profiles should contain the keywords and convey the value that is attractive to your target audience. It is really important that you ensure that your staff are not making this mistake. The Google search algorithm reads this field and it is therefore vital that you get this right – it will be the difference between you winning or losing out on profile views and potential business opportunities.

If everyone in your business had a great headlines you’d definitely stop losing out on business opportunities! Contact us today to arrange your FREE consultation and we’ll provide you with with expert advice on how to construct winning headlines that attract new business opportunities.

Are your people using the Summary and Current Experience to work together to convey the value you deliver and do they speak directly to your target audience?*

 

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The Summary and Current Experience sections are really the areas which make or break a LinkedIn profile. Your staff should have a Summary and Current Experience that really helps to open a conversation with your target audience.

If you’ve got this right, the profiles of your staff will speak directly to visitors and convey exactly how you will help them to succeed. Your Summary and Current Experience sections will work as a duet and will support one another to ensure that they start to build trust and credibility.

They will clearly state how your staff and business help customers to solve their problems and meet their challenges. Writing a great  Summary and Current Experience can be excruciatingly difficult for most people and in our experience this can be a tough ask for staff to deliver.

At LinkedIn Success Blueprint we have considerable experience in helping business leaders to craft great LinkedIn profiles ! Imagine if all of your people had really great profiles that helped to start conversations that led to business opportunities? Contact us today to arrange your FREE consultation and we’ll give you advice on how you can help your staff to have winning LinkedIn profiles.


Do you have a connection strategy and do your people know how to build rapport, trust and credibility without being connected?

 

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If you don’t have a connection strategy you will struggle to achieve consistent success on LinkedIn.  Of course you will always get ‘random’ people wanting to connect – but firms that have taken time to identify their business objectives and have formed a connection strategy will be those that flourish on LinkedIn.

If your staff have clear guidance on the type of connections they should be seeking and clear training on how to use linkedIn – they will be more likely to be successful. However, LinkedIn is more complex than just ‘plug and play’ and your staff will need guidance on how to build rapport, trust and credibility without being connected – this is key to building valuable networks on LinkedIn.

The Linkedin Success Blueprint provides a simple ‘follow and do’ methodology that your staff can implement to get them closer to your target audience – WITHOUT being connected! 

This is really powerful and will really boost their performance on LinkedIn. Imagine if all of your people knew how to really use LinkedIn to help grow valuable networks that secure the future of your business? Contact us today to arrange your FREE consultation and we’ll give you advice on how you can help your staff to get the skills they need to help your business flourish on LinkedIn.

Do you have a Company Page on LinkedIn?

 

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Company Pages on LinkedIn are a great tool for communicating news and demonstrating the expertise of your people and your business.

Your LinkedIn Company Page can be used as a content hub and as a central resource to help your staff to promote and use your content to help them to open conversations.

Company Pages can also be a vital tool for delivering internal and external communications and in helping your film to retain and attract the best talent. Company Pages can also be used to really help to promote the values of your brand and to showcase your people, products and services.

What if you could use LinkedIn Company Pages to improve your internal and external communications and deliver a resource that will help your people to open up conversations? Contact us today to arrange your FREE consultation and we’ll give you advice on how you can use Company Pages to grow your business on LinkedIn.


Do you have showcase pages on your Company page to highlight your products and services?

 

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Showcase Pages are an extension of Company Pages – essentially a tool that enables you to future specific product or service areas.

They can be used alongside your Company Pages to really highlight special initiatives or sub brands. Showcase Pages can also be used to promote the values of your brand and to showcase your people, products and services.

What if your business used Showcase Pages to communicate the values of your people, products and services? Contact us today to arrange your FREE consultation and we’ll give you advice on how you can use Showcase Pages to grow your business on LinkedIn.

Do you have a strategy for growing followers to your Company and Showcase pages?

 

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It can be a waste of time investing your efforts into Company and Showcase pages if you haven’t got a strategy for how you will use them. If you take the time to think about how your staff will help to promote these pages to their online networks, then you can deliver clear instructions and resources that will enable them to achieve these objectives.

There are good reasons for doing so.  Company and Showcase pages provide a tool for communicating directly with followers in a way that is not seen as selling or interruptive marketing. However,  ‘build it and they will come’ is not a strategy that will work on LinkedIn.

Businesses that have a strategy for developing Company and Showcase pages are those that will be successful on LinkedIn. Implementing a strategy is the best way to ensure that Company and  Showcase Pages deliver return on investment for your business. Contact us today to arrange your FREE consultation and we’ll give you advice on how you can use Showcase Pages to grow your business on LinkedIn.


Do you have systems and processes for consistently creating and sharing content?

For your business to succeed on LinkedIn you will have to get to grips with the production and sharing of compelling content. Great content not only delivers real value to your target audience – it is the main tool that your staff will use to generate interest and start conversations on LinkedIn.

You don’t have to go heavy into writing original content – in the LinkedIn Success Blueprint we show you a number of ways that you can legitimately use content by third parties to open doors for your people. However, we do recommend that you do implement systems and processes – at least for having a coordinated sharing strategy. This alone would ramp up the visibility of your people and brand on LinkedIn.

Businesses that have taken the time to instigate systems to create and are content will be those that really cultivate ‘go to’ expert status for their people and brand.

Systems and processes for consistently creating and sharing content will really help your staff to open more conversations on LinkedIn. Contact us today to arrange your FREE consultation and we’ll give you advice on how you can use content to build a trust and value economy for your business.

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